Major Gift Development: Communication Planning

It’s common knowledge that organizations must maintain strong connections with their major donors. These supporters need to know how their generosity impacts others so they’ll continue to engage and give.

But how should you connect? Should you send high-level donors general communication from your ministry… or assign a major gifts officer to deliver important information personally?

Erik Rogers, Dunham+Company Chief Strategist Major Gift Services, explores both sides of the question in this two-topic course. Purchase this course and you’ll learn how to …

• Best communicate with major donors as an organization.
• Tailor various communication channels to strengthen supporter relationships.
• Make sure donors understand the importance and impact of their contributions.

This course includes:

Introduction (1 minute)

We know it’s difficult to determine what kind of communication will best increase engagement with major donors. So Erik Rogers, Dunham+Company Chief Strategist Major Gift Services, introduces a couple of questions in this session that you should be asking about how your organization connects to supporters. 

Session 1: Should Major Donors Receive General Communications (9 minutes)

Explore one of the big debates in major gift development: Should a high-level donor receive general communication from your organization, or should you narrow his or her point of contact to a single major gifts officer?

Session 2: Making a Plan (16 minutes)

You need to understand what communication channels will best honor the relationships you’ve built with major donors and when you should use them. In this session, Erik examines five areas of communication and how you can maximize them to connect with supporters.

Conclusion (1 minute)

Erik closes the course by reviewing the main points of discussion about general communication and how best to connect with high-level donors.

Get Major Gift Development: Communication Planning today – so you can begin honing your communication strategies and building relationships that make more impact.

INSTRUCTOR

Erik Rogers joined the Dunham+Company team in 2016, bringing with him more than 20 years of experience and a skillset that combines fundraising, marketing, advertising, and major gift development with high net-worth individuals. He works with our clients to help them develop and implement the right strategies for major gift development.