How Does Your Online Giving Experience Measure Up


More and more donors are giving to and connecting with charities on computers and mobile devices. And this means your organization must pay close attention to its online presence. You need a clear, easy-to-use web experience that quickly ushers donors toward your email sign-up and your donation page.

We want to help you avoid common mistakes that frustrate potential supporters and discourage giving. That’s why we’re offering How Does Your Online Giving Experience Measure Up?, a 5-topic course taught by Dunham+Company Chief Strategist, Jennifer Abohosh.

How Does Your Online Giving Experience Measure Up? shows you how to…

  • Improve email sign-up and communication
  • Optimize your donation page to encourage more giving
  • Use online resources to make donors feel appreciated after giving
  • Help mobile device users better connect with and give to your organization

This course features a nationwide study of nonprofit online fundraising habits – so you not only get best practices for giving processes, but you’ll also see how your organization compares to industry norms.

Get more fundraising insight with this new course from the Dunham Institute today!

This course includes:

Introduction (3 minutes)

In this first video, Dunham+Company Chief Strategist Jennifer Abohosh introduces a nationwide study that analyzes the online fundraising habits of 151 charities and the giving experiences they offer supporters. She also prepares you to evaluate your organization’s web presence and how successfully your donors interact with your giving process.

Session 1: Email Registration (8 minutes)

How quickly can donors find the email sign-up on your website? Does your website include a privacy policy? This session highlights best practices for online email registration and offers data about how well the nonprofit world is following these guidelines.

Session 2: Email Communication (5 minutes)

Make sure your supporters have the easiest, most user-friendly email experience possible. In this session, Jennifer discusses the do’s and don’ts of email communication – especially via a mobile device. And she supplements each tip with information about how well nonprofits are implementing effective practices.

Session 3: Online Donation Experience (10 minutes)

Make sure your supporters have the easiest, most user-friendly email experience possible. In this session, Jennifer discusses the do’s and don’ts of email communication – especially via a mobile device. And she supplements each tip with information about how well nonprofits are implementing effective practices.

Session 4: Gift Acknowledgement (5 minutes)

Do your donors feel acknowledged and appreciated after they give a gift? In this session, Jennifer discusses various ways charities can and should thank donors for their online donation. She also explores trends in donor appreciation over the past five years.

Session 5: Mobile (7 minutes)

People are becoming more and more dependent on mobile devices – and you must cater to their needs. In this session, you’ll learn about the importance of mobile responsive email templates, email sign-ups, and giving processes that allow supporters to connect with and donate to your organization with ease on their device.

Key Takeaways (4 minutes)

Jennifer concludes the course by summarizing the Dunham+Company study results and restating what they say about that state of online giving. Unfortunately, most charities don’t offer their supporters quick, easy, and accessible options – but your organization doesn’t have to be one of them!

Purchase How Does Your Online Giving Experience Measure Up?  today and design an online presence that encourages giving instead of hindering it.

 

 

 

INSTRUCTOR

Jennifer joined Dunham+Company in 2014 as a Digital Account Coordinator. She now leads our digital teams to ensure our clients get leading innovative and effective strategies for their fundraising and marketing goals.

 

How Does Your Online Giving Experience Measure Up

$149.00 USD