Consumer Engagement with Christian Media
There’s no doubt that the modern media landscape is a fast-changing force. But you might be surprised at how people of all ages are consuming all these media – especially Christian media!
In this three-topic course, Dunham+Company founder and CEO Rick Dunham unpacks the latest US-based research on who’s consuming Christian media and why. Whether you’re a programmer for traditional media or otherwise involved in Christian radio, you’ll learn how best to engage your audience – and what you can do to maximize your impact in the future.
‘Consumer Engagement with Christian Media’ shows you…
• The similarities and differences in media preferences for American adults and teenagers
• The top four reasons why adults and teenagers tune in to Christian radio
• Six major implications of the study findings that will help shape your strategies for the future
This course includes:
Introduction
To understand the results of this new study, it’s important to know what, exactly, is being studied. In this introductory session, Rick explains the purpose of the study and gives you an overview of its methodology.
Session 1: General Media Consumption
What’s the general population like when it comes to media consumption? The answer may surprise you. This session dives into some of the highest-level results of the study, looking at the spiritual state of US adults and teenagers, and their general media consumption habits.
Session 2: Media with Christian Content
Now that you know how general media performs, how does Christian media compare? This second session explores the most popular types of Christian media for each demographic, the four major reasons why each demographic tunes in, and how we should expect each demographic to consume Christian media in the future.
Session 3: Implications
Understanding the trends shown by the study, this session draws six major implications from the study – and they’re surprisingly encouraging. You’ll also learn strategies that your organization can implement to reach the masses and expand your impact.
Conclusion
Rick gives his final thoughts and encouragement to media ministries and provides some suggestions for supplementary resources from the Dunham Institute. These resources will help you better understand some of the information in this course and encourage you to put your new knowledge to work for more impact for your organization.
INSTRUCTOR
For nearly 40 years, Rick has helped nonprofit organizations exceed their fundraising goals and increase their impact. Since founding Dunham+Company in 2002, he’s served organizations around the world creating fully integrated fundraising and marketing strategies. He is also a well-respected voice on issues surrounding charitable organizations.
