How to Grow Your Audience and Impact on Social Media
Social media is one of the fastest growing industries in the world – and it can do wonders for your organization.
A well-developed social media presence can help increase donations to your nonprofit organization, improve your church’s attendance, and much more. But you’ve got to learn how to attract and engage followers.
That’s why Dunham+Company Senior Ad Buyer Katherine Realegeno designed How to Grow Your Audience and Impact on Social Media for the Dunham Institute. In this three-topic course, Katherine explains how you can utilize social media to achieve greater impact.
You will get …
- Statistical insights into key social media networks and the people who use them
- Tips for differentiating your brand on social media
- Advice for planning and producing content that engages your audience
So check out How to Grow Your Audience and Impact on Social Media today – and start maximizing your networks and engaging more people.
In this introductory session, Katherine discusses the incredible value of social media and describes the amazing things it can do for your ministry.
Session 1: The Importance of Social Media
Learn about one of the fastest growing industries in the world. In Session One, Katherine gives statistical overviews of today’s most popular social media platforms and offers helpful insights about the people using each network.
Session 2: How Do You Stand Out?
Social media has become crowded with content and users. That’s why it’s vital you stand out. Learn how to differentiate your brand across various platforms so more people will actually notice and engage with your posts.
Session 3: Content is King
You can’t connect to social media audiences without well-developed content. This session introduces three basic types of content – long-form, short-form, and evergreen – and discusses how to create organized communication streams that truly engage followers.
Katherine wraps up the course and highlights other Dunham Institute products that will help your ministry take the next step to connect with more donors and make more impact.
Katherine became a Senior Ad Buyer for Dunham+Company in 2019 after gaining four years of experience in digital advertising and social media management. With a strong history of ministry work, she’s always working with a passion to grow the Kingdom using all things digital.
In her role, Katherine works with our digital team to plan, coordinate, and implement the best possible strategies that will help clients create lasting impact through online advertising.