Radio: Integrating Your Digital Space for Maximum Engagement and Fundraising Impact
Social media is a driving force in today’s culture – and a valuable tool for radio stations who want to find new and innovative ways to connect with their audiences.
Unfortunately, many stations miss out on huge opportunities to engage their listeners on social media because they don’t understand the platforms and how to use them.
Nils Smith, Dunham+Company Chief Strategist of Social Media and Innovation, helps your radio station avoid missteps and develop effective social media strategies in his course, Radio: Integrating Your Digital Space for Maximum Engagement & Fundraising Impact.
Discover how to grow and engage your social media community with sessions such as:
- The top 5 mistakes radio stations make on social media
- The importance of goals in social media marketing
- The 5 parts of balanced content strategy
- The model for maximum Facebook engagement
Purchase Radio: Integrating Your Digital Space for Maximum Engagement & Fundraising Impact now – and start building an active and dedicated community on social media.
This course includes:
Nils begins the course by introducing the exciting topics discussed in each session that will help your radio station reach its maximum impact and fundraising potential through social media.
Session 1: Top 5 Social Media Mistakes
Discover how to avoid the most common mistakes radio stations make on social platforms so your brand can consistently connect with social media followers.
Session 2: Social Media Goals
Learn how to best utilize and integrate your social networks. Session Two examines the current state of social media and teaches you how to set goals for social media marketing and grow your networks. You’ll also discover the four keys to great content and the five parts of balanced content strategy.
Session 3: The New Facebook Model
In Session Three, Nils explains the model for maximum social media engagement that he developed in collaboration with a Facebook executive. Discover how to use pages, groups, and Messenger bots to build an active community on Facebook.
Nil wraps up the course with a few final pieces of advice for engaging your social media followers, and how you can find more helpful information on marketing, fundraising, and communication.
Nils joined the Dunham+Company team in 2016. With his extensive background in social media, innovation, and communication, Nils helps our clients create more impact through the latest social media and online best practices.