On one day every year, people around the world focus on the causes that touch their hearts. It’s called #GivingTuesday. The global giving event takes place the Tuesday after Black Friday and Cyber Monday, and it was created to use the power of social media to encourage charity and generosity after two days of consumerism.
#GivingTuesday has become an important opportunity for your organization to encourage support and expand your donor base. But you have to know how to connect with your audience to see significant #GivingTuesday results.
In this six-session course, Dunham+Company Chief Strategist Jennifer Abohosh explains the mechanics of a well-developed #GivingTuesday campaign. You’ll explore…
This course includes:
Introduction (1 minute)
Every year, #GivingTuesday successfully harnesses the power of social media and communication to encourage worldwide giving. In this introductory session, Dunham+Company Chief Strategist Jennifer Abohosh discusses the tips and information you’ll learn in this course that will help you develop a solid strategy for this important annual giving event.
Session 1: Brief History of #GivingTuesday (7 minutes)
#GivingTuesday has kicked off the giving season since 2012, generating a massive amount of donations for charities around the world. Jennifer explains the event’s history and purpose in this session, and she offers some surprising information about the donors you may acquire through this event.
Session 2: #GivingTuesday Best Practices (7 minutes)
How do you make the most of this worldwide focus on generosity? For starters, you make a plan, set a goal, and develop a case for support. Learn the best practices for #GivingTuesday campaigns and discover how to use your available communication channels for maximum impact.
Session 3: #GivingTuesday Tests and Case Studies (5 minutes)
Find out what an effective #GivingTuesday campaign looks like in real life. Jennifer begins this session by discussing the results of a Dunham+Company test on giving arrays, and then she examines case studies on clients who have successfully used their resources to connect with and motivate donors on #GivingTuesday.
Session 4: #GivingTuesday Tools and Predictions (3 minutes)
Get fully prepared for #GivingTuesday! Discover free tools from givingtuesday.com that can help you develop your communication strategy and hear predictions on the giving trends and strategies you might see in this year’s event.
Conclusion (1 minute)
Jennifer ends the course by emphasizing the importance of #GivingTuesday and how it can help your organization have more impact.
Get the best practices you need to maximize your #GivingTuesday strategies – and see your cause generate more income and impact through this important annual event.
Jennifer joined Dunham+Company in 2014 as a Digital Account Coordinator. She now leads our digital teams to ensure our clients get leading innovative and effective strategies for their fundraising and marketing goals.